Sales and Service → Customer Service Essentials

Customer Loyalty (CSE04v2)

In customer service, it’s important to know how to create and maintain customer loyalty. For any business to thrive and grow, it needs loyal customers. Not only do they keep buying products and services, but they can also become advocates. That means they give free and authentic word-of-mouth marketing for the business you work for.

To establish customer loyalty, customers need a reason to stick with the business, such as participating in a loyalty program. Once you’ve created loyal customers, you’ll also need to find ways to maintain their loyalty and prevent them getting bored. And you can use methods to encourage loyal customers to recommend the business to others.

By the end of this course, you’ll be able to:

• Describe methods to create customer loyalty
• Explain ways that customer service can maintain and improve customer loyalty
• Use techniques to encourage customer advocacy

Why take this course?

Customer loyalty leads to business growth. This course is for anyone working in customer service who needs to establish or improve customer loyalty. You’ll learn how customer loyalty can be created, how to maintain and improve customer loyalty, and techniques to encourage customers to become advocates.

10 mins | SCORM | Takeaway Tasks

Version Date: 2023/11/29

  • Customer Loyalty
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever